{"id":684,"date":"2022-08-18T10:01:09","date_gmt":"2022-08-18T08:01:09","guid":{"rendered":"https:\/\/air4p.de\/wordpress\/home\/"},"modified":"2026-10-20T16:09:57","modified_gmt":"2026-10-20T14:09:57","slug":"home","status":"publish","type":"page","link":"https:\/\/air4p.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tABOUT US \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Advanced Impact Research GmbH (AIR) was founded in 2021 as a university spin-off from the University of Hamburg<\/a>. It conducts both fundamental and applied research in the fields of sustainable finance and impact investing and also addresses the related regulatory framework. In addition, AIR acts as the independent certification body for the FNG-Labels. The labels serve as quality standards for investment funds and comparable financial products with a sustainable investment strategy in German-speaking countries.<\/p>

AIR is supported by an Academic Advisory Board made up of renowned experts from sustainable finance research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOUR MISSION \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Financial flows do not only have an enormous potential but also<\/span> bear<\/span> a great responsibility when it comes to helping shape the shift towards global sustainable development. True sustainability in the financial market requires impact, transparency, and credibility.<\/span>\u00a0<\/span><\/p>

These three elements form the basis of our work. Our guiding question is: How can financial flows make a positive contribution to the global transformation towards a sustainable economic system?<\/span>\u00a0<\/span><\/p>

Our work is guided by 4<\/span>Ps:<\/span>\u00a0<\/span><\/p>

Prosperity, Purpose, People, Planet.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Addressing t<\/span>he <\/span>major<\/span> global challenges require<\/span><\/span>s<\/span><\/span><\/span> massive financing. Impact investments make an important contribution to reconciling economic development and prosperity with environmental and social sustainability.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPURPOSE \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecological and social challenges must <\/span>primarily <\/span>be addressed <\/span>through changes in the real economy. The financial market plays <\/span>an important role<\/span> in driving this transformation process. A strong commitment to impact orientation is <\/span><\/span>therefor<\/span><\/span><\/span>\u00a0an important prerequisite<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPEOPLE\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The human factor plays a dual role <\/span><\/span>in sustainable<\/span><\/span><\/span> financing and investment. On the one hand, as an affected party \u2013 financial flows should be managed in <\/span>a way <\/span>that benefits<\/span> society. On the other hand, as an actor \u2013 investors need access to reliable information to make investment decisions. Transparency and credibility are therefore elementary for more sustainability in the financial market.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPLANET \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most planetary boundaries have already been exceeded. Reversing this trend requires radical ecological innovations. These in turn can only be realized with the help of massive investments in environmental issues.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT US Advanced Impact Research GmbH (AIR) was founded in 2021 as a university spin-off from the University of Hamburg. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-684","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/pages\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":78,"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/pages\/684\/revisions"}],"predecessor-version":[{"id":5781,"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/pages\/684\/revisions\/5781"}],"wp:attachment":[{"href":"https:\/\/air4p.de\/en\/wp-json\/wp\/v2\/media?parent=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}